The Ad That Jolted Pierce Brosnan's Fans In India Out Of Morning Slumber

It was a kind of rubbing-your-eyes-early-morning moment. Several morning dailies had erstwhile Bond, Pierce Brosnan, holding up a can of Pan Bahar pan masala. 

There is a video too: 

So world is not enough for former Bond Pierce Brosnan, This time not to save it but promoting #cancer in #india

— Prashant Ranjan (@pranjan21) October 7, 2016

Pierce Brosnan.
Played James Bond.
Endorses Pan Bahar.
Licensed to kill.

— Ramesh Srivats (@rameshsrivats) October 7, 2016

I'm jobless but not Pierce Brosnan level jobless

— Poulomi (@PouloCruelo) October 7, 2016

Has anyone called this Pan Brosnan yet? #PierceBrosnan pic.twitter.com/4q244IZyNg

— Raheel Khursheed (@Raheelk) October 7, 2016

However, Brosnan is far from the first celebrity from overseas to lend his face and that moustache to an Indian brand.

• In 2003/04 Steve Waugh and Brian Lara joined Sachin Tendulkar in carrying the MRF sticker on their bats, quite a coup for the Chennai-based tyre manufacturer.
• In 2013, the Australian actor Hugh Jackman, known to the layman as The Wolverine was roped in as a brand ambassador for Micromax.
• In 2014, former World no. 1 golfer Tiger Woods was signed on in a Rs 200 crore deal by Hero Motor Corp.
• In November last year, Tata Motors secured the signature of arguably the best footballer in the world, Lionel Messi.