September 20, 2020
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Twitter Power?

Twitter Power?
outlookindia.com
1970-01-01T05:30:00+0530

Dean Nelson, the Telegraph Media Group's South Asia editor, found that the AC of his recently-bought vehicle had stopped working just as he was preparing to leave town with his family. The vehicle was under guarantee, but the service folk said they could not fix it in time for his scheduled departure:

In frustration, I voiced my anger and regret on Twitter, in the hope that [the owner of the vehicle company] Anand Mahindra might intervene. He is one of India’s most impressive business leaders and I’d noticed he occasionally deals with individual complaints.

Within an hour he had replied, delegating one of his assistants to deal with it. A phone call followed to explain that the workshop had been ordered to make the repair that evening. Within hours the car was back and the AC cooling perfectly....

It could, of course, simply be that Mr Mahindra is also a first-class public relations man, or that a journalist has been given preferential treatment in the hope of favourable coverage. It could just be the power endowed by Twitter to heckle and shame the masters of our universe into action.

Read the full account (and the comments) at the Telegraph: I never thought I'd say this, but I'm glad I bought Indian

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