Thursday, Oct 06, 2022
Outlook.com
politics: bjp

A Shadow Speaks

BJP takes renewed aim; RSS brings the ammo

A Shadow Speaks
PTI
A Shadow Speaks
outlookindia.com
-0001-11-30T00:00:00+05:53

2014: The Many Prongs

  • Mission 272+
  • Sardar Patel Statue, with every village contributing pieces of iron
  • Overseas Friends BJP Global Meet
  • Vote for India
  • Voter registration campaign
  • BJYM ‘campus ambassador’ campaign
  • Technocrats for BJP
  • Modi4PM Fund

***

It came without any starting gun, but the 2014 campaign season is now fully upon us. By the time this goes to print, the BJP would be in the thick of a twin exercise meant to catalyse its pitch for power. One is an extended nat­io­nal council. With nearly 10,000 participants, three times the usual size, from down to the zilla level, it’s designed as a show of might to galvanise the rank and file. The venue is significant—Ramlila Maidan at Delhi—and itself signals at a tacit shift in strategy. The fine print of strategy, to be transmitted to the cadre at Ramlila, will be settled by the BJP’s brains trust at its closed-door national executive a day earlier, on January 17. Tho­ugh no one is saying the name “AAP” out too loud—formally, it’s off the agenda—the newcomer has clearly forced a reframing of the BJP’s poll strategy. A visible shift is the way the RSS has come back into the picture in a big way, to plug a seeming gap in its political wing’s campaign.

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