Monday, Aug 08, 2022
Outlook.com
cricket

All Out For No Loss

The ICC's sponsorship rule threatens to jeopardise world cricket.

All Out For No Loss
Pradeep Mandhani
All Out For No Loss
outlookindia.com
-0001-11-30T00:00:00+05:53

As this report goes to the press, with the ICC, cricket boards and players wrestling to reach a compromise, what went unnoticed was the silent arrival of media baron Rupert Murdoch in the world of cricket. In fact, he’s reportedly the brain behind the idea—where players give up their right to honour their existing sponsorships and contracts if they clash with those sponsoring the tournaments they are playing in.

It all began two years ago when Global Cricket Corporation (GCC), a consortium owned 50:50 by Murdoch’s News Corp and World Sports Group Nimbus, guaranteed a whopping $550 million (Rs 2,750 crore) for the marketing and media rights of ICC events, including the World Cups of 2003 and 2007, two ICC Champions Trophy tournaments and other events like the Under-19 Youth World Cup. Further, WSG Nimbus was to market the property, for which Sony TV forked out $255 million as TV rights. Nimbus, in turn, was a joint venture between the Seamus O’Brien-owned World Sports Group and Indian Harish Thawani-owned Nimbus Communications. Incidentally, Murdoch also had 5.8 per cent in WSG Nimbus. Recently, news trickled in that Murdoch’s News Corp, a 50 per cent partner in GCC, bought out the other partner, WSG Nimbus, for what reports said was a "nominal" sum. So, now Murdoch is in total control of cricket. His gamble has clearly thrown international cricket in a jeopardy: Australia, England, India and Sri Lanka have refused to sign the contracts. And in India, Sachin Tendulkar could be worst affected.

Outlook Newsletters

Read More from Outlook

Lament Of Separation: Songs Of Habba Khatun, Last Queen Of Kashmir, Still Echo In Valley

Lament Of Separation: Songs Of Habba Khatun, Last Queen Of Kashmir, Still Echo In Valley

In happy times and sad, Habba Khatun’s sensuous songs make both young and old emotional. With the never-ending conflict bringing tragedies to every doorstep, Habba’s lyrics of separation amplify their mourning.

How Indian Laws Govern People’s Right To Love And Live

How Indian Laws Govern People’s Right To Love And Live

In India, only those relationships between a man and a woman are considered to be legitimate when there is a marriage between the two.

Kohli Quits Test Captaincy, Leaves Leadership Vacuum

Kohli Quits Test Captaincy, Leaves Leadership Vacuum

Virat Kohli, 33, had recently stepped down as India's T20I captain and was subsequently removed as the ODI captain.

UP Elections 2022: How Congress Is Harnessing Power Of 'Persecuted' Women To Counter BJP

UP Elections 2022: How Congress Is Harnessing Power Of 'Persecuted' Women To Counter BJP

A Mahila Congress leader, who is the face of the ‘Ladki Hoon, Lad Sakti Hoon’ campaign, however, has accused the party of anti-women bias after she was denied a ticket.