Friday, Dec 02, 2022
Outlook.com

Britannica Goes Asian

An unprecedented initiative will result in a South Asian edition

Britannica Goes Asian
Britannica Goes Asian
outlookindia.com
-0001-11-30T00:00:00+05:53

"Our board of directors," says Dale H. Hoiberg, editor and vice-president of Encyclopaedia Britannica, "has always had a keen interest in south Asia. We are extremely bullish about the region's potential, in terms of both the print and the electronic markets." And why not? Encyclopaedia Britannica sold over 1,000 sets in India last year. According to marketing projections for the region, while the electronic version of Britannica is catching on fast and the print market is plateauing, the latter still continues to exist. "The home market may have been affected, but institutional buyers will continue to invest in the print sets," feels Encyclopaedia Britannica's south Asia general manager, Aalok Wadhwa.

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