Monday, May 23, 2022
Outlook.com
cricket

Cannon Ball Fire

For the PCB, it's $20 million that's at stake. For the BJP, it's the elections. But for the fans, it's just 11 lads vs 11. Updates

Cannon Ball Fire
Cannon Ball Fire
outlookindia.com
-0001-11-30T00:00:00+05:53

Through The Roof
One of the most expensive tours ever in the history of the game began the moment Prime Minister Vajpayee announced at the saarc summit that India will go to Pakistan. Even before Saurav Ganguly showed the courage in Australia to voice the fears of his players on safety grounds, a huge marketing machinery had begun moving. The Pakistan Cricket Board (PCB) charged $1,000 for every bid document. Twenty-nine Indian companies picked up these papers to stake a claim at naming the series after them or their clients, co-sponsoring the event, bagging internet and radio rights and putting up advertisements inside the stadia.

Samsung won the auction for title sponsorship after pledging $4 million to the PCB. (Almost thrice as much as what Sahara paid six years ago to get a tournament in Toronto named the Sahara Cup). Hero Honda bought the co-sponsorship rights of the coming series at $1.5 million. The 20-by-three feet boards around the boundary ropes are today going at $2,00,000 to $3,50,000. To prevent the embarrassment of being swamped by Indian companies, Pakistan gave away only 60 per cent of the in-stadia space in what is called the "unrestricted" category. The rest have been reserved for firms with Pakistani affiliation. But insiders say that the series has become so lucrative that they will not be surprised if the PCB finds various means to sell portions of the restricted space to Indian companies as well.

Outlook Newsletters

Read More from Outlook

Lament Of Separation: Songs Of Habba Khatun, Last Queen Of Kashmir, Still Echo In Valley

Lament Of Separation: Songs Of Habba Khatun, Last Queen Of Kashmir, Still Echo In Valley

In happy times and sad, Habba Khatun’s sensuous songs make both young and old emotional. With the never-ending conflict bringing tragedies to every doorstep, Habba’s lyrics of separation amplify their mourning.

How Indian Laws Govern People’s Right To Love And Live

How Indian Laws Govern People’s Right To Love And Live

In India, only those relationships between a man and a woman are considered to be legitimate when there is a marriage between the two.

Kohli Quits Test Captaincy, Leaves Leadership Vacuum

Kohli Quits Test Captaincy, Leaves Leadership Vacuum

Virat Kohli, 33, had recently stepped down as India's T20I captain and was subsequently removed as the ODI captain.

UP Elections 2022: How Congress Is Harnessing Power Of 'Persecuted' Women To Counter BJP

UP Elections 2022: How Congress Is Harnessing Power Of 'Persecuted' Women To Counter BJP

A Mahila Congress leader, who is the face of the ‘Ladki Hoon, Lad Sakti Hoon’ campaign, however, has accused the party of anti-women bias after she was denied a ticket.