High Tide In Low Water

Diwali and festive months have always been good for industry. During this time, markets see maximum growth in the year. But this year, things have been bigger than expectations for most retailers who have seen a bumper harvest despite the disturbances caused by demonetisation and GST.

According to RedSeer Consulting, e-commerce companies saw 45-50 per cent growth in September-October this year over last year. It said that e-tailers achieved highest-ever monthly sales over the course of the festive period of September 20 and October 19.