Parakala Prabhakar, who had served until recently as communication advisor to former Andhra Pradesh CM and TDP supremo Nara Chandrabu Naidu, is now chairman of Telugu news channel Mahaa TV. An alumnus of JNU and London School of Economics, Finance Minister Nirmala Sitharaman's husband Prabhakar tells M.S. Shanker that he is trying to change bad trends set by some Telugu channels. Excerpts:
Why did you decide to take the plunge?