A Buzzing Life
Indonesians agree on little, but there is near-unanimity on the defining characteristic of Jakarta: the traffic jam. For much of the day, the groaning infrastructure of this city of 10 million faces near-collapse as commuters crawl about. There is one unlikely beneficiary of this: Twitter. Sitting in stationary cars, or waiting endlessly at bus-stops, Jakartavasis send out more tweets on average than residents of Tokyo, London or New York. This Twitter obsession has spawned new industries, with companies paying “buzzers” (people with a substantial Twitter following) tiny fortunes to tweet brand promotions. New professions include buzzer scouts, who try and find the right fit between companies and haute Twitterati.