"Those are the sort of things government leaders have to do to set the example for the rest of the country. It is in the best interests of everybody here," Barrett says as he jets from Chennai to Bangalore to Delhi on a two-day sojourn in India last week. The objective of his second trip in a year: to get a feel of the overall market and make sure Intel relationships are functioning smoothly. Barretts philosophy is simple: find new uses for computers and new users for computers. Says he: "In this is a very simple motivating factor for us. It brings us business."
It sure does. But for Intel to do good business in India like it is doing in China and Brazil the two other giant emerging markets Barrett has a three-point prescription: government has to create strong infrastru cture for future competitiveness. Academic institutions have to place greater emphasis on technology, computer engineering and electronics in general. And industry has to work closely with the two to make this happen." Sounds simple? Not really when, for instance, Barrett points out that the future of computing depends on the networked PC and that India has one telephone to a 100 people while Brazil has 12.