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Sunday, Oct 24, 2021
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“Our Paper Isn’t For Our Editors. It’s For People.”

The CEO of media colossus Bennett, Coleman & Co Ltd (BCCL) on brand-building, media ethics, controversies and critics

“Our Paper Isn’t For Our Editors. It’s For People.”
Sanjay Rawat
“Our Paper Isn’t For Our Editors. It’s For People.”
outlookindia.com
-0001-11-30T00:00:00+05:53

Ravi Dhariwal, CEO of media colossus Bennett, Coleman & Co Ltd (BCCL), which owns the Times of India, among a host of other publications, speaks to Anjali Puri on brand-building, media ethics, controversies and critics.

If newspapers are a brand, as your group believes, what does that make news: a malleable, adaptable, changeable product? Is it any different from selling soap?

I think the principles are the same, whether you sell newspapers or Nokia or Armani jeans. It is a brand, we do believe that, but with that comes a tremendous amount of obligation. A brand doesn’t change its colours everyday, it doesn’t change its philosophy everyday. A brand is reader-centric or consumer-centric. Our paper is not for our editors or for the political class. It is a consumer product, for the common man. We don’t believe in products that are just editorially driven. Of course, you may have a great editor with tremendous empathy with the common...

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