Monday, Sep 26, 2022
Outlook.com
the Secret Diary of

S.A.S.T. Laddoowala

The laddoo took to electoral politics like duck to water.

S.A.S.T. Laddoowala
Illustration by Saahil
S.A.S.T. Laddoowala
outlookindia.com
-0001-11-30T00:00:00+05:53

I am a humble vendor of laddoos but why can’t I aspire for glory? No, I don’t think my name is too long. It had to pay tributes to those who helped me establish my flourishing business. Very soon, we shall  announce our public issue and enter the share market in a big way with Sallu Amma Satyam Tirupati Laddoowala (SAST for short) brand laddoos. The religious head office is Tirupati but most of the commercial offices are located in Mumbai, Chennai and Bangalore. All these cities were recently in the news and that is why our branches and brand name will be focused on these.

Call it luck, call it business acumen. In business we have to strike while the iron is hot. I don’t have to tell my countrymen that all kinds of celebrations in our country are somehow or the other associated with the famous sweet ‘laddoo’. To start with, divine association helped us. One of the holiest of holy shrines, Tirupati came to be associated with the laddoo and since then there was no stopping our progress. Millions of pilgrims, both male and female, climbed hundreds of stone steps to reach the shrine, sacrificed their good looks by getting their ‘crowns of glory’ shaven off. They did this willingly and discovered that many of their wishes were fulfilled.

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