Not so long ago, fish oil, more specifically Omega 3, was supposed to deliver us from every known disease, from depression to heart problems to infertility. Now it seems the weight-loss industry is getting bored of it. So let’s introduce the new kid on the block—virgin coconut oil—and celebrate it with the same pomp as virgin olive oil and promote it as having the same benefits as fish oil.
In the next wave, I am quite sure, will be rice. And the one after that will be about eating rice, fish and coconut together in a specific proportion. The whole thing could take place anytime in the next 15-50 years to catch on.