Startled from his dream of a holiday in the depths of the Monteverade forest in Costa Rica, Miraan Punjabi drags himself out of bed. It’s 6:30 a.m. and he’s ready to pump-prime his day with his morning dose of energy—his make of the ‘Bulletproof’ coffee: ‘grass-fed unsalted butter’ quickly blended into his dark roast coffee brew, with a dash of vanilla. And wait. A dollop of coconut oil. Bulletproof, aka Ketoproof, coffee is Punjabi’s new power drink. All of Silicon Valley, where this energy booster was formulated, swears by it: the Medium Chain Triglyceride (MCT) in the coconut oil, or brain octane oil that is alternatively used, is the secret ingredient that kick-starts the day for countless techies.
His morning cup ingested (he takes two a day), Punjabi is ready for what the day has in store. Today, his dog, who seems to have a bit of an ear infection, needs tending. Two drops of coconut oil in both ears, and she is good to go. The MCT in the oil has great antimicrobial properties too.