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Mamata & Jayalalitha

Winners Take The Decade

A contrast in method and style, Mamata and Jayalalitha have few peers in understanding mass electoral psychology

Winners Take The Decade
Photograph by Sandipan Chatterjee
Drenched in party green, TMC supporters celebrate in Calcutta
Winners Take The Decade
outlookindia.com
2016-05-24T17:38:35+05:30

What Worked For Didi

  • Voters do not mind dealing with a one-woman party with hardly any internal debate
  • Bengal’s GDP growth rate, marginally higher under Mamata than under the Left, bucked national decceleration
  • The Sarada scam and the Narada sting thrown at Mamata through the media rebounded on opposition
  • Big industry avoided West Bengal but giving away bicycles and cheap rice worked in cultivating a vote-bank of the underclass
  • Memories of Left misrule still fresh in voters’ minds after five years for alliance with Congress to bear impact
  • Rough elements of the ‘syndicate’ may be out on the streets, but Left ‘goondaism’ cannot be wished away either

***

What Worked For Amma

  • Insinuations on her health, accessibility, sycophancy found little favour
  • GDP growth rate slowed in last five years, but Tamil Nadu is too important to slip
  • Welfare schemes all through her term spawned a steady, grateful electorate
  • Poll-eve freebies like 50% subsidy on mopeds, 8 gm gold for new brides worked
  • DMK made big strides from its 2011 tally, but alliance with Congress weighed it down
  • Handling of Chennai floods didn’t have any impact across the state

***

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