The motive for setting up looms stemmed from his own childhood struggles. Gopinathan was the seventh among ten children in a backward weaver’s family. It was poverty all around. "I discontinued studies in the sixth standard, left home and toured South India, learning from master weavers. Back home, I knew weaving was the sole option though many looms had started folding up, unable to face stiff competition from the power looms," he recalls.
But he knew the quality of cotton, use of natural dyes, fresh designs, dexterity of weaving and the demand in the ’70s for ethnic clothes were all loaded in favour of hand-woven fabrics.