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New Turns

You Turn The Path Green

Excellence in an off-beat vocation requires flair and, yes, courage. Here are eight such and their pioneers.

You Turn The Path Green
Achintya Anand | Photograph by Jitender Gupta
Chef-turned-grower
You Turn The Path Green
outlookindia.com
2017-07-01T10:53:25+05:30

Fashion Bloggers: There was a time, not too long ago, when blogging was the “in thing”, when everyone was starting a blog about everything—from how to take care of your hamster, to hair-care, stories from around the world, or just stomach trouble. Penning down a personal blog may no longer be all the rage now, but what blogging did was open the doors to a full-time career, one that many are picking up even now. Combine it with the powerhouse marketing tools that are your social media profiles, and you have a seller. And what takes it to a best-seller? A loyal band followers. And nothing generates a better following than fashion.

Fas­hion bloggers have found a niche of their own—between working for themselves, their love for fashion, and milking the internet and social media for all its worth. Funnily enough, most full-time fashion bloggers chanced upon the career. What started with these fashion addicts posting pictures of their love for style soon became a career when it garnered followers who liked, commented, and even “bought” their suggestions. The traction was enough to invite attention from brands: these bloggers were their local endorsers, and campaigners, who had a personal fan base and connect. Fashion bloggers are now paid well to be the social media face of brands.

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