Karsanbhai Patel

Nirma surged past Hindustan Unilever and, for the better part of the 1980s, stayed ahead, courtesy Patel’s brilliance and business instincts.

Nirma boss Karsanbhai Patel says the company's trumpcard is its low-cost prod -ucts which target a huge market—con -sumers who don't wear Levi's or Armani. But is hopeful that the Nirma price will cap -ture a chunk of the premium market as well. Exce