The pamphlet carries a black and white photo of a debonair Atal Bihari Vajpayee in white kurta-pyjama and an embroidered scarf, a thick tuft of pepper and salt hair sweeping his forehead.
Amritsar is the most prestigious contest in Punjab for the BJP, which fielded a Sikh here this time—Hardeep Singh Puri, minister of state for housing and urban development in the Modi government.