Monday, Sep 26, 2022

Advertising, Ads

How SRK Is Still The Go-To Choice For Family-Centric Brands

Nov 02, 2021 Samarth Goyal

In an exclusive conversation with Outlook, ad-guru Prathap Suthan talks about SRK's popularity as a brand endorser, and how the recent controversy around his 23-year-old son, Aryan Khan, won't affect his position in the ad-world.

Sex Sells: Intelligent Strategy Or Yet Another Tool To Objectify Women?

Apr 03, 2021 Nandni Sharma

The question is, is using sex as a tool to sell a product inherently unethical?

Texas Attorney General Suing Google Over Alleged Anti-Competitive Ad Tech Practices

The suit accuses Google of abusing its market power to rig auctions for placing ads and drive up online advertising pricing.

Trolling, Boycott Calls Force Tanishq To Withdraw Ad

Oct 13, 2020 Outlook Web Bureau

The ad which showed a pregnant Hindu woman in a Muslim household was attacked for 'promoting love Jihad' and `fake secularism'.

Congress' 'Chowkidaar Chor Hai' Ad Banned By Election Commission In Madhya Pradesh

Chief Election Officer V.L. Kantarao has directed action against the Congress for the 'Chowkidaar Chor Hai' advertisement, besides issuing a notice to the party.

07 April, 2019

Political Ad Campaigns On Facebook Cross Rs 10 Cr, BJP Supporters Continue To Lead

Outlook Web Bureau

The BJP had about 1,100 ads and spent over Rs 36.2 lakh, while other pages like 'My First Vote for Modi' and 'Nation with NaMo' also had large spending.

04 April, 2019

J&K Govt 'Informally' Stops Ads To Leading Urdu Daily In Kashmir

Naseer Ganai

The Jammu and Kashmir government had earlier stopped government advertisements to two English dailies, 'Greater Kashmir', the largest in terms of circulation, and 'Kashmir Reader'

25 March, 2019

After Railway Tickets, Air India Boarding Pass Has PM Modi Pictures; Airline Says Looking Into It

Outlook Web Bureau

Air India said the boarding passes featuring the photographs of Prime Minister Narendra Modi, which were third-party advertisements, would be withdrawn if they are found to be in violation of the Model Code of Conduct.

15 March, 2019

ICC-GoDaddy Deal Proves Demand For ‘Daddy Cool’ Dhoni Is Still Growing

Qaiser Mohammad Ali

GoDaddy will use Dhoni’s photos etc. in its advertisement campaign during the upcoming World Cup and related events.

14 March, 2019

Google Banned Over 2 Billion Misleading Ads In 2018

Outlook Web Bureau

Through its 'Bad Ads Report', Google shares key actions and data to keep the ecosystem safe through its policies across platforms.

11 March, 2019

For First Time In Lok Sabha Polls, Candidates Will Have To Advertise Criminal Records

Outlook Web Bureau

The Election Commission said that candidates with criminal antecedents are required to publish information in this regard in newspapers and through television channels on three occasions during the campaign period.


22 January, 2019

Google To Bring More Transparency To Online Election Ads, Provide Details On Public Platform

Outlook Web Bureau

"To bring more transparency to the online election ads, Google will introduce an India-specific Political Advertising Transparency Report and searchable Political Ads Library," Google said in a statement.

09 January, 2019

Govt Increases Print Media Advertisement Rates By 25%

Outlook Web Bureau

An Information and Broadcasting Ministry release said that the decision has come into force immediately and will be valid for a period of three years.

03 January, 2019

Kia Sportage: The SUV In TV Commercial Is NOT Coming To India

The Kia advertisement you might have seen is more a brand-building exercise

04 December, 2018

How IIT Delhi Fought And Won To Protect Itself From 'Co-branding' At Delhi Metro

Outlook Web Bureau

The college approached the Delhi High Court which ordered that disclaimers be put up to clearly establish that IIT has no association with FIITJEE.

17 November, 2018

Lalitaji for Surf, Kamasutra Couple... Best Works Of Ad Guru Alyque Padamsee

Outlook Web Bureau

The brains behind unforgettable ad campaigns died on Saturday in Mumbai.

17 November, 2018

Ad Guru And Theatre Personality Alyque Padamsee Dies At 90

Outlook Web Bureau

Mr Padamsee was best known for his role as Muhammad Ali Jinnah in 1982 historical drama "Gandhi".


18 October, 2018

Posters Depicting Tejashwi As 'Rama', Nitish As 'Ravana' Surface In Patna

Outlook Web Bureau

The posters were also disapproved by the Congress which is an alliance partner of the RJD.

Photo Gallery

A farmer sits near his red chillies at a deserted APMC market, during the weekend curfew imposed by the Karnataka government to curb the spread of COVID-19, in Hubballi.

PTI Photo

Delhi Chief Minister & AAP National Convenor Arvind Kejriwal being welcomed by women supporters during his door-to-door campaign ahead of the Goa Assembly elections, in Goa.

PTI Photo

A health worker collects swab sample of a woman for COVID-19 test, amid concerns over rising Omicron cases, in Gurugram.

PTI Photo

Traffic jam on a road at Shalimar Bagh during the weekend curfew imposed by the Delhi government to curb the spread of Covid-19, in New Delhi.

PTI Photo/ Shahbaz Khan

The Lajpat Nagar market wears a deserted look during the weekend curfew imposed by the Delhi government to curb the spread of Covid-19, in New Delhi.

PTI Photo/ Shahbaz Khan

Outlook Latest Issue

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Short Story

‘Laab’ In The Mountains

He would take his colour, brushes and canvas outside to paint and talk with his love. He would stand close to the window and paint, keeping an eye on his muse.

Graphic Novel

Play Us A Memory, Violin Man

They say the violin mimics the human sound. In his case, it was that of love, of longing. He didn’t know any other way of loving.

Chinki Sinha
Play Us A Memory, Violin Man


It’s Just Numbers, Love

Younger people do not have much progressive beliefs; a 2017 survey found that one-third of young people opposed inter-caste marriage.

Rukmini S.
It’s Just Numbers, Love


The Future of Universities: Can India Overcome The Digital Divide?

The pandemic has made it clear that virtual learning is here to stay. In the West, the big question is whether it will dilute the quality of the college experience and education. In India, which grapples with digital divide, the question remains whether this will reach most people at all.

Jan 15, 2022 Saikat Majumdar

Super Immunity, Natural Vaccines, Covid Gods: A Desi Guide To Denying The Pandemic

Even after two years of the Covid-19 pandemic, many 'informed' individuals in India continue to deny the virus with unscientific claims and unfounded data. The latest? Omicron will end the pandemic.

Jan 08, 2022 Rakhi Bose

What Is The Future Of The Liberal Arts In Asia?

Across Asia there are deeply entrenched obstacles to a mode of higher education that is liberal in multiple senses – disciplinary and epistemological but also social and political.

Jan 01, 2022 Saikat Majumdar

Nagaland To Lakhimpur Kheri: Rights, Regimes And Restitutions in Times Of Turbulence

The two incidents in the recent past, one in Mon district of Nagaland and the other at Lakhimpur Kheri in Uttar Pradesh, undermined the core principles democracy and federalism.

Dec 28, 2021 Tanvir Aeijaz