Sunday, Nov 28, 2021

Advertising, Ads

How SRK Is Still The Go-To Choice For Family-Centric Brands

Nov 02, 2021 Samarth Goyal

In an exclusive conversation with Outlook, ad-guru Prathap Suthan talks about SRK's popularity as a brand endorser, and how the recent controversy around his 23-year-old son, Aryan Khan, won't affect his position in the ad-world.

Sex Sells: Intelligent Strategy Or Yet Another Tool To Objectify Women?

Apr 03, 2021 Nandni Sharma

The question is, is using sex as a tool to sell a product inherently unethical?

Texas Attorney General Suing Google Over Alleged Anti-Competitive Ad Tech Practices

The suit accuses Google of abusing its market power to rig auctions for placing ads and drive up online advertising pricing.

Trolling, Boycott Calls Force Tanishq To Withdraw Ad

Oct 13, 2020 Outlook Web Bureau

The ad which showed a pregnant Hindu woman in a Muslim household was attacked for 'promoting love Jihad' and `fake secularism'.

Congress' 'Chowkidaar Chor Hai' Ad Banned By Election Commission In Madhya Pradesh

Chief Election Officer V.L. Kantarao has directed action against the Congress for the 'Chowkidaar Chor Hai' advertisement, besides issuing a notice to the party.

07 April, 2019

Political Ad Campaigns On Facebook Cross Rs 10 Cr, BJP Supporters Continue To Lead

Outlook Web Bureau

The BJP had about 1,100 ads and spent over Rs 36.2 lakh, while other pages like 'My First Vote for Modi' and 'Nation with NaMo' also had large spending.

04 April, 2019

J&K Govt 'Informally' Stops Ads To Leading Urdu Daily In Kashmir

Naseer Ganai

The Jammu and Kashmir government had earlier stopped government advertisements to two English dailies, 'Greater Kashmir', the largest in terms of circulation, and 'Kashmir Reader'

25 March, 2019

After Railway Tickets, Air India Boarding Pass Has PM Modi Pictures; Airline Says Looking Into It

Outlook Web Bureau

Air India said the boarding passes featuring the photographs of Prime Minister Narendra Modi, which were third-party advertisements, would be withdrawn if they are found to be in violation of the Model Code of Conduct.

15 March, 2019

ICC-GoDaddy Deal Proves Demand For ‘Daddy Cool’ Dhoni Is Still Growing

Qaiser Mohammad Ali

GoDaddy will use Dhoni’s photos etc. in its advertisement campaign during the upcoming World Cup and related events.

14 March, 2019

Google Banned Over 2 Billion Misleading Ads In 2018

Outlook Web Bureau

Through its 'Bad Ads Report', Google shares key actions and data to keep the ecosystem safe through its policies across platforms.

11 March, 2019

For First Time In Lok Sabha Polls, Candidates Will Have To Advertise Criminal Records

Outlook Web Bureau

The Election Commission said that candidates with criminal antecedents are required to publish information in this regard in newspapers and through television channels on three occasions during the campaign period.


22 January, 2019

Google To Bring More Transparency To Online Election Ads, Provide Details On Public Platform

Outlook Web Bureau

"To bring more transparency to the online election ads, Google will introduce an India-specific Political Advertising Transparency Report and searchable Political Ads Library," Google said in a statement.

09 January, 2019

Govt Increases Print Media Advertisement Rates By 25%

Outlook Web Bureau

An Information and Broadcasting Ministry release said that the decision has come into force immediately and will be valid for a period of three years.

03 January, 2019

Kia Sportage: The SUV In TV Commercial Is NOT Coming To India

The Kia advertisement you might have seen is more a brand-building exercise

04 December, 2018

How IIT Delhi Fought And Won To Protect Itself From 'Co-branding' At Delhi Metro

Outlook Web Bureau

The college approached the Delhi High Court which ordered that disclaimers be put up to clearly establish that IIT has no association with FIITJEE.

17 November, 2018

Lalitaji for Surf, Kamasutra Couple... Best Works Of Ad Guru Alyque Padamsee

Outlook Web Bureau

The brains behind unforgettable ad campaigns died on Saturday in Mumbai.

17 November, 2018

Ad Guru And Theatre Personality Alyque Padamsee Dies At 90

Outlook Web Bureau

Mr Padamsee was best known for his role as Muhammad Ali Jinnah in 1982 historical drama "Gandhi".


18 October, 2018

Posters Depicting Tejashwi As 'Rama', Nitish As 'Ravana' Surface In Patna

Outlook Web Bureau

The posters were also disapproved by the Congress which is an alliance partner of the RJD.

Photo Gallery

Leader of Opposition in Uttarakhand Assembly Pritam Singh during a protest near the State Secretariat against the Devasthanam Act, in Dehradun.

PTI Photo

Indian Player Mayank Agarwal plays a shot during third day of the first Test cricket match between India and New Zealand, at Green Park stadium in Kanpur.

PTI Photo/Arun Sharma

MP & Bollywood actor Sunny Deol with his son Karan Deol (L) during Karan's birthday celebrations, at Sunny Super Sound studio in Mumbai.

PTI Photo

Sharad Agarwal, Head, Lamborghini India flags off a convoy of over 50 Lamborghinis as part of the Lamborghini Espierenza Giro India 2021, at Manesar in Gurugram.

PTI Photo

Lok Janshakti Party (Ramvilas) President Chirag Paswan inspects Bapu Auditorium for preparation of his party foundation day function, in Patna.

PTI Photo

Outlook Latest Issue

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Lead Essay

Roses Among Thorns: The Many Solidarities Of Diverse Protests

Every act of dissent is an art. Of pain and pathos. Of hope and new dawn. It’s their story. It’s everyone’s story.


Farm Law Repeal Has Given New Life To Idea Of Protest In India

Dissent is less about material gains than the intangibles they leave us with.

Farm Law Repeal Has Given New Life To Idea Of Protest In India

Manual Scavengers

An ‘Untouchable’ Story: My Life As A Protest

For India’s manual scavengers, mere existence is a protest, because they need to fight just to reclaim their humanity and dignity.

Bezwada Wilson
An ‘Untouchable’ Story: My Life As A Protest


Let's Talk About Ageism And Sexism In Indian Films, A Zillionth Time!

While everyone is going gaga over actress Katrina Kaif in the revamped version of 'Tip Tip Barsa Pani', the replacement of Raveena Tandon does point towards the problem of sexism and ageism in the Indian film industry

Nov 17, 2021 Yashika Mathur

T20 World Cup 2021 Analysis: David Warner And Mitchell Marsh - Tale Of Two Comebacks

Australia winning the T20 World Cup for the first time has been timely as they host the next edition at their own backyard in 2022.

Nov 15, 2021 Arijit Ghosh

Education In India During Covid-19: Challenges Faced And Solutions For A Post-Pandemic Era

As per the Observer Research Foundation, close to 250 million children in India were adversely affected due to school closures due to the early lockdowns imposed by the government in response to Covid-19.

Nov 11, 2021 Shekhar Mehta

T20 World Cup Review: Jaded By An Excess Of Cricket, India Were On An Inevitable Path To Doom

India's cricket administrators showed more drive to boost BCCI's coffers rather than take care of players' welfare during pandemic times.

Nov 08, 2021 Arijit Ghosh