“HUL today announced the next step in the evolution of its skin care portfolio to a more inclusive vision of Positive Beauty, and introduces Glow & Lovely, the new name for the Fair & Lovely brand," the company said in a statement.

Several companies have been forced to reassess their products and branding following the 'Black Lives Matter' protests across the globe.

Nandita Das says HUL's move to rename its 'fairness cream' is a step in the right direction, but the fact that there's a market for such products reflects people's obsession with fair skin.

HUL's decision comes a week after American multinational Johnson and Johnson announced that it will be stopping the sale of two fairness products that are sold in India.

Fair & Lovely, the first fairness cream launched in India, from the stable of HUL, currently holds lion’s share of the skin whitening market.