“HUL today announced the next step in the evolution of its skin care portfolio to a more inclusive vision of Positive Beauty, and introduces Glow & Lovely, the new name for the Fair & Lovely brand," the company said in a statement.
Nandita Das says HUL's move to rename its 'fairness cream' is a step in the right direction, but the fact that there's a market for such products reflects people's obsession with fair skin.
HUL's decision comes a week after American multinational Johnson and Johnson announced that it will be stopping the sale of two fairness products that are sold in India.