Just as acoustics are inseparable from certain rituals in specific religious traditions, so too is ritual meaning deeply embedded in these sounds, which transpose them from the commonplace to the sacred.
Condemnation for the video poured in from celebrities including film stars, politicians and writers, and even the Tamil news channels were compelled to devote precious telecast time on the controversy.
India's greatest strength has been its ability to engage with diverse sources and impulses. We need those wise men to guide us away from alienation and brutalisation in the name of faith, writes poet and art curator, Ranjit Hoskote
USSR disintegrated, Bangladesh split from Pakistan and UK is under pressure from Scotland and Ireland, but India has remained despite its enormous diversity. Dr Krishna Gopal, the joint-secretary of the RSS, explains the reasons