Advertisement
Tuesday, May 24, 2022
Outlook.com
Outlook.com
Car Review

Maruti Suzuki To Expand Nexa Footprint By Opening New But Smaller Showrooms

It will help Maruti provide Nexa experience to the buyers concentrated in low density rural areas as well

Maruti Suzuki To Expand Nexa Footprint By Opening New But Smaller Showrooms
Maruti Suzuki To Expand Nexa Footprint By Opening New But Smaller Showrooms
outlookindia.com
2019-06-03T11:35:48+05:30

Will introduce Nexa cars like Ignis, Baleno , Ciaz and S-Cross to buyers in remote locations.

  • Current count of Nexa showrooms across India stands at more than 350; should be 400 by 2020.

  • Most affordable Nexa offering is the Ignis with prices starting at Rs 4.80 lakh (ex-showroom Delhi).

  • Maruti Suzuki’s Nexa range of premium dealerships with a strength of more than 350 has so far seen major inroads only in developed cities and places with higher footfalls. But the brand is soon expected to expand to rural areas and small towns where its missing presence but with dealerships much smaller than its current setup. These dealerships will offer the same premium Nexa experience but will have a 2-car display facility instead of the multiple cars found on the regular showrooms.

    These new, smaller dealerships will reduce the setting up costs and provide the customers in remote locations a closer look at what the premium Nexa dealerships have to offer not only in terms of the products but also the purchase experience.

    Maruti Suzuki’s Nexa range of premium dealerships have been cropping up by large numbers as the brand has managed to open more than 350 dealerships since the first one was inaugurated in 2015. The number’s still climbing and Maruti had earlier revealed its plans to have Nexa presence at 400 locations by 2020. What needs to be seen is whether Maruti will also introduce Nexa service facilities in these remote locations.

    Nexa cars like the Ignis, Ciaz, Baleno command a higher price tag and the S-Cross Alpha with its 11.48 lakh (ex-showroom Delhi) price tag is the most expensive Maruti you can buy in India. The most affordable product in the Nexa lineup currently is the Ignis with prices starting at Rs 4.80 lakh (ex-showroom Delhi) for the base variant. This amount increases by more than 10 per cent of the car when you factor in the cost of registration, insurance, accessories and other miscellaneous expenses attached with buying a car. In contrast, the entry level Maruti offering in the Arena dealerships, the Alto starts from Rs 2.93 lakh to Rs 3.72 lakh (ex-showroom Delhi).


    Source: cardekho.com

    Advertisement

    Outlook Newsletters

    Advertisement
    Advertisement
    Advertisement

    Read More from Outlook

    Lament Of Separation: Songs Of Habba Khatun, Last Queen Of Kashmir, Still Echo In Valley

    Lament Of Separation: Songs Of Habba Khatun, Last Queen Of Kashmir, Still Echo In Valley

    In happy times and sad, Habba Khatun’s sensuous songs make both young and old emotional. With the never-ending conflict bringing tragedies to every doorstep, Habba’s lyrics of separation amplify their mourning.

    How Indian Laws Govern People’s Right To Love And Live

    How Indian Laws Govern People’s Right To Love And Live

    In India, only those relationships between a man and a woman are considered to be legitimate when there is a marriage between the two.

    Kohli Quits Test Captaincy, Leaves Leadership Vacuum

    Kohli Quits Test Captaincy, Leaves Leadership Vacuum

    Virat Kohli, 33, had recently stepped down as India's T20I captain and was subsequently removed as the ODI captain.

    UP Elections 2022: How Congress Is Harnessing Power Of 'Persecuted' Women To Counter BJP

    UP Elections 2022: How Congress Is Harnessing Power Of 'Persecuted' Women To Counter BJP

    A Mahila Congress leader, who is the face of the ‘Ladki Hoon, Lad Sakti Hoon’ campaign, however, has accused the party of anti-women bias after she was denied a ticket.

    Advertisement