Advertisement
Wednesday, Jan 26, 2022
Outlook.com
Outlook.com

After 'Fair & Lovely', L'Oreal To Drop Words 'White, Fair, Light' From Skincare Range

Several companies have been forced to reassess their products and branding following the 'Black Lives Matter' protests across the globe.

After 'Fair & Lovely', L'Oreal To Drop Words 'White, Fair, Light' From Skincare Range
Representational image | Getty Images
After 'Fair & Lovely', L'Oreal To Drop Words 'White, Fair, Light' From Skincare Range
outlookindia.com
2020-06-26T22:25:52+05:30

French cosmetics major L’Oreal Group on Friday said it will drop words such as white, fair and light from all its skincare products, a day after Unilever announced a similar move.

Cosmetics brands have been under the scanner over products that promote skin fairness amid growing voices against racial stereotyping. This has intensified in the wake of the 'Black Lives Matter' movement in the West.

"The L'Oreal Group acknowledges the legitimate concerns about the terms used to describe skin even-ing products, and has therefore decided to remove the words white/whitening, fair or fairness, light/lightening from all its skin even-ing products," the company said in a statement.

L'Oreal is a big player in the personal care categoty and owns global brands like Garnier, L'Oreal Paris, Maybelline New York and NYX Professional Make Up.

FMCG major Unilever had on Thursday said it is withdrawing the word 'Fair' from its popular skincare brand 'Fair & Lovely'.

Several companies have been forced to reassess their products and branding following the 'Black Lives Matter' protests across the globe.

Recently, US-based healthcare and FMCG giant Johnson & Johnson (J&J) stopped the sale of its skin-whitening creams globally, including in India.

Kolkata-based FMCG firm Emami, which owns fairness cream brand Fair & Handsome, had said it is evaluating the current situation.

"We, as responsible corporate citizens value consumer sentiments and take cognizance of the holistic approach that is required to be taken to address their needs.   

"We are studying all implications currently and evaluating internally to decide our next course of action," an Emami spokesperson had said. 

Advertisement

Outlook Newsletters

Advertisement
Advertisement
Advertisement

Read More from Outlook

Lament Of Separation: Songs Of Habba Khatun, Last Queen Of Kashmir, Still Echo In Valley

Lament Of Separation: Songs Of Habba Khatun, Last Queen Of Kashmir, Still Echo In Valley

In happy times and sad, Habba Khatun’s sensuous songs make both young and old emotional. With the never-ending conflict bringing tragedies to every doorstep, Habba’s lyrics of separation amplify their mourning.

How Indian Laws Govern People’s Right To Love And Live

How Indian Laws Govern People’s Right To Love And Live

In India, only those relationships between a man and a woman are considered to be legitimate when there is a marriage between the two.

Kohli Quits Test Captaincy, Leaves Leadership Vacuum

Kohli Quits Test Captaincy, Leaves Leadership Vacuum

Virat Kohli, 33, had recently stepped down as India's T20I captain and was subsequently removed as the ODI captain.

UP Elections 2022: How Congress Is Harnessing Power Of 'Persecuted' Women To Counter BJP

UP Elections 2022: How Congress Is Harnessing Power Of 'Persecuted' Women To Counter BJP

A Mahila Congress leader, who is the face of the ‘Ladki Hoon, Lad Sakti Hoon’ campaign, however, has accused the party of anti-women bias after she was denied a ticket.

Advertisement