Advertisement
Saturday, Jul 02, 2022
Outlook.com
Outlook.com

Outlook Group’s Poshan SpeakOut Gets A Knowledge Boost With PCI/India

Project Concern International/India, that works closely in the field of nutrition, has joined hands with the Outlook Group as Knowledge Partner to bring relevant stories about nutrition to readers.

Outlook Group’s Poshan SpeakOut Gets A Knowledge Boost With PCI/India
Basanta Kumar Kar, Country Director PCI/India, and Indranil Roy, CEO, Outlook Group, signing the MoU
Outlook Group’s Poshan SpeakOut Gets A Knowledge Boost With PCI/India
outlookindia.com
2019-05-10T15:08:32+05:30

Nutrition, though a critically important subject that concerns each one of us, does not find much salience in our daily discourse, particularly in the media. With India home to one third of the world’s malnourished children, and anaemia affecting over half of women in the reproductive age that has a bearing on the health of her unborn child, it is imperative that the subject of nutrition be given its due importance.

With the aim of giving the Government of India’s ambitious Poshan Abhiyaan or National Nutrition Mission the much-needed media limelight and bringing to readers stories about nutrition and the work being done by government agencies, NGOs and other institutions in an easy, reader-friendly format, the Outlook Group launched its website PoshanSpeakOut in March. The stories, both in-house and with contributions from experts, have been slowly building up a readership, and getting noticed, not just in India but globally too.

Project Concern International/India, that works closely in the field of nutrition, has joined hands with the Outlook Group as Knowledge Partner to bring more such relevant stories about nutrition to readers.

Voicing happiness at the collaboration, Basanta Kumar Kar, Country Director-PCI/India, and a Transform Nutrition Champion, said: “This partnership will truly add value in changing the nutrition narrative and taking the message to the masses in a simple and easy-to-comprehend language. It will also support pro-poor public policies with improved nutrition governance and help in increasing access to supplies and services.  I am happy to see how such an out-of-box idea of Poshan SpeakOut, through its informal reader-friendly stories, is becoming a pioneering platform in the public space”.  

Indranil Roy, Chief Executive Officer, Outlook Group, said: “As a Knowledge Partner, PCI has tremendously supported us in shaping this initiative and showed us the way to use the power of media to give recognition and draw attention towards this very pertinent national cause. I believe in the power of good nutrition as it has the potential to unleash India’s human capital potential giving the much-needed fillip to growth and productivity.”

Outlook Editor, Ruben Banerjee, said: “I have full confidence in PCI’s knowledge leadership and their vision to transform India’s nutrition landscape. I believe, with our synergistic efforts we can bring lasting positive changes in the lives of people of the country”.

PCI’s Jerome Sigamani, Senior Director, Field Operations, remarked: “This is a path-breaking approach by Outlook,  in helping transform  the lives of the one-third malnourished children living in India. This partnership model between Outlook and PCI can show the way to the world in replicating similar efforts through other media groups, and help take the country forward in its path of growth and development.”

 

Advertisement

Outlook Newsletters

Advertisement
Advertisement
Advertisement

Read More from Outlook

Lament Of Separation: Songs Of Habba Khatun, Last Queen Of Kashmir, Still Echo In Valley

Lament Of Separation: Songs Of Habba Khatun, Last Queen Of Kashmir, Still Echo In Valley

In happy times and sad, Habba Khatun’s sensuous songs make both young and old emotional. With the never-ending conflict bringing tragedies to every doorstep, Habba’s lyrics of separation amplify their mourning.

How Indian Laws Govern People’s Right To Love And Live

How Indian Laws Govern People’s Right To Love And Live

In India, only those relationships between a man and a woman are considered to be legitimate when there is a marriage between the two.

Kohli Quits Test Captaincy, Leaves Leadership Vacuum

Kohli Quits Test Captaincy, Leaves Leadership Vacuum

Virat Kohli, 33, had recently stepped down as India's T20I captain and was subsequently removed as the ODI captain.

UP Elections 2022: How Congress Is Harnessing Power Of 'Persecuted' Women To Counter BJP

UP Elections 2022: How Congress Is Harnessing Power Of 'Persecuted' Women To Counter BJP

A Mahila Congress leader, who is the face of the ‘Ladki Hoon, Lad Sakti Hoon’ campaign, however, has accused the party of anti-women bias after she was denied a ticket.

Advertisement