All the things that people had predicted a few years ago are, in reality, turning into digital. More and more companies and industries as a whole are now transformed digitally, majorly owing to the pandemic that the world is facing currently. It has changed many things for many sectors across the world. Though it disrupted industries, it has also given hidden opportunities for them to discover and capitalize for taking their businesses to the next level. It is time to welcome and embrace all these advancements and changes and work towards bettering brands and businesses to walk in trends of their respective industries.
It is imperative to take that giant leap forward, capitalizing on all the opportunities for business effectiveness and intelligence that the digital world offers. Hence, Manish Singh, the owner of ZZED Media, who serves as the youngest digital entrepreneur and the youngest millionaire in India, has come forward to explain that to succeed in today's business environment, businesses and companies must gain deeper insights into new business models and customer behaviour for greater reach. He also points out that how a company decides to go digital depends on its culture and where it stands in the business cycle.
On asking why businesses must embrace digital transformation, Manish Singh explains -
- It can give you top talent: The digital space gives companies the opportunities to hire top and the right digital talent for their firms to get the most of the digital tools. For example, data scientists are needed to analyze and control big data, and social media experts are also required to understand analytics, algorithms and different ways to increase the company's visibility and reach.
- It increases business productivity: The digital technologies have even made work from home possible, getting secured workspaces where the employees can concentrate on their work and benefit from cross-functional collaboration environments, increasing business productivity.
- Improving customer knowledge: Social media platforms have given brands and companies the opportunity to connect with their customers on a personal level. The posts and content on their social media accounts increase customer knowledge, which has become possible only with digital transformation. This helps businesses better predict what their customers want, value their feedback, and improve customer experiences effectively and efficiently.
The youngest digital entrepreneur and the youngest millionaire in India, Manish Singh of ZZED Media, can't emphasize enough how people and businesses need to understand the power of the digital revolution, which they cannot ignore. Smart devices, the Internet of Things, big data, remote working, social media platforms are the way to be in today's world and age and the only way forward.