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Tuesday, Dec 06, 2022
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Innovation Is The Key To Feed The Consumer Need

Success Mantra by The Reader’s Café Mastermind, Ambuj Yadav.

Innovation Is The Key To Feed The Consumer Need
Ambuj Yadav
Innovation Is The Key To Feed The Consumer Need
outlookindia.com
2022-01-11T18:43:14+05:30

 In Foodpreneurship, consumer tastes aren’t the only thing which are changing at current scenario — it’s imperative to understand that restaurants need to constantly expand their menus, signature dishes, services, cooking appliances, ambiances and what not, in-order to ensure they remain competitive in the market and are able to match the tastes and likes of their audiences.

In order to up this competition game and remain in sync with the value additions that today’s consumer seeks from places like restaurants and cafés, the mastermind behind the concept of The Reader’s Cafe, Ambuj Yadav, felt an immense need of introducing his I3 mantra (as he calls it to be) an acronym of - Innovation, Invention and Improvisation – which he believes is the key factor required to feed the need of the growing market.
From focusing his priorities towards using hi-tech sustainable ways of cooking practices to upgrading the list of books and editions in the reading section of his Café, Ambuj truly believes in bringing the 360 degree of holistic transformation of design, development & operations at his chain of restaurants.

The intricacies of restaurant industry is not new to Ambuj, as he knows that all too well. As a food-lover himself, Ambuj believes to constantly innovate and invent places that will certainly reckon to be the finest known for art, literature and food at its perfect possible combinations!

His take is that there are so many details that go into a successful design, and if the team does not have an architect or interior designer who understands important details, there are more chances of the same to get overlooked, initially. But then later on, as the owner, there would be more instances that will enable the team to wonder why they don’t have the return customers, despite offering the best lip-smacking dishes filled with excellent reviews on food sites & portals. This is precisely why, they call dining is not just about food or drinks or cutlery arrangements, it is about an overall experience, where the lighting, sound and overall ambiance are just as important as the food and the service.

Looking at present times when Word-of-mouth does absolute wonders for any business, Ambuj takes an extra mile ahead to personally keep a tab on their customer feedback. He understands that when a persona visits a restaurant and sends a review; to which the owner responds back in a short-span, then that makes them go back to the café as it indicates to the visitor that not only does the café takes care about feedback, rather the owner takes an extra mile to acknowledge the time and effort, the customer or visitor have put in to write a review. This clearly becomes a win-win situation for all.

Taking pride in his achievements till date, Ambuj acknowledges the support of his team that goes behind garnering all the appreciation he has been receiving for The Reader’s Café. Owing to his passion & belief that instills for the venture, he recalls that his team of workers began with an ongoing process of expansion back in 2019 that continues to pave its path till date. From reaching out to the right audiences, to open varied places with precise state-of-the-art infrastructure, to passionately driving the synergy that goes behind everyday operations— kudos to Ambuj Yadav who has zealously transitioning the excellent framework to cater to the changing culinary scene at NCR region.

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