The kind of success certain businesses and brands have achieved in the last few years and still striving amidst a pandemic; one may wonder what could be the reasons behind their massive success. Well, we cannot deny the enormous contributions made by young entrepreneurs and professionals.
Still, major thanks must go to the digital wave, which not only gave immense opportunities to individuals to make their robust careers but, most importantly, helped businesses to thrive through the online world. Nikhil Singh Sumal, who is a part of the digital world as a social media expert, influencer, and entrepreneur, explains that understanding the true power and value of the digital space is the need of the hour for almost everyone, individuals and businesses as right now and for the future it is the only best choice to help them lead to humungous success, if used accurately and if leveraged every possible digital tool, one being exceptional marketing.
Below are a few marketing strategies for 2021 that he believes digital marketers, social media experts, and influencers must focus on.
• Engaging and retaining through social media: It is time to focus on social media platforms for engaging people and retaining them more. 2020 saw a boom in online platforms, which made marketers make lead generation and customer retention a top priority. This consumer shift created many new opportunities for marketers to reach newer audiences and re-engage with the existing ones. This trend will continue for 2021 as more and more businesses have shifted online.
• Micro-influencers: The rise of social media platforms also meant the emergence of many social media influencers. Their massive follower base on their handles is because of their quality content and engagement with people. Therefore, micro-influencers and their content for brands and businesses can act as a great marketing strategy, which can reach target audiences untapped by the brands and give them the exposure they need.
• Personalized content: 2021 can see a new level of personalized content, which will go beyond personalizing email messages. It will include Artificial Intelligence (AI), making data analyses more efficient and effective for hyper-personalization. Personalized content has become a great marketing tool, thanks to the enormous boost in online traffic since last year.
• Video content: One of the most popular marketing strategies of today is video content. Marketers must use different formats of video content to suit their brand, industry and niche, which they can optimize throughout the customer's journey, radiating a unique brand voice and values of the brand, attracting more customer attention and brand awareness.
Nikhil Singh Sumal, at a tender age, also manages the 'hats of a social media expert', artist manager, digital marketing assistant, influencer and entrepreneur, can't emphasize enough how important marketing is in the journey of a brand from being ordinary to becoming extraordinarily successful.